How Cause Related Marketing Influence Customer Value in Banking Industry?
نویسندگان
چکیده
منابع مشابه
How Cause Related Marketing Influence Customer Value in Banking Industry?
This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...
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ژورنال
عنوان ژورنال: Contemporary Management Research
سال: 2009
ISSN: 1813-5498
DOI: 10.7903/cmr.726